Saturday, November 27, 2010

30 seconds of usability testing...

And Empire online would spot something on their movie review pages which will be frustrating visitors to their reviews pages.

I clicked through three or four reviews thinking "their film reviews are the shortest I've ever read - too short in fact". Only after about the fourth page did I spot the big red link "Read The Full Empire Review »" immediately below the star rating.


Truth be told I they've noticed this problem and have tried to address it by making the link bigger and brighter - which unfortunately makes it look more like part of the advert and so probably makes the problem worse.

A few simple steps would improve this loads
- don't put an ad just below this critical link
- don't make the link so shouty as it just looks like an ad

Ad

Not ad

Wednesday, November 17, 2010

Nice Imperial War Museum site


We just recently launched a small but lovely site for the Imperial War Museum. The site supports a new gallery at IWM London created to showcase and celebrate winners of the Victoria and George Cross. The new gallery, paid for by a £5million donation from Lord Ashcroft contains the world's largest collection of VCs.

My role was research, requirements gathering, strategy and design of the layouts and so on. We went through a fairly standard process of requirements gathering and definition, sitemaps, sketch layout followed by wireframes in Axure. I built a light prototype in Axure and this pretty much served as the functional definition meaning that only a small amount of follow up functional definition was required.


Key to the site were the flash based story animations. For the prototype I used simplified placeholders to represent these with the key user journeys to clarify where the stories were to take users.


Through production there were some compromises and things which weren't quite as I'd have liked them, but overall it's a great site to have been involved in. Best of all IWM invited us to the private viewing in London with many Victoria and George Cross winners present which was mighty humbling.


Well done to Rich, the usual e3 suspects and Wendy. If you get the chance the gallery is well worth visiting - the stories are absolutely inspiring, humbling and extraordinary.