I clicked through three or four reviews thinking "their film reviews are the shortest I've ever read - too short in fact". Only after about the fourth page did I spot the big red link "Read The Full Empire Review »" immediately below the star rating.
Truth be told I they've noticed this problem and have tried to address it by making the link bigger and brighter - which unfortunately makes it look more like part of the advert and so probably makes the problem worse.
A few simple steps would improve this loads
- don't put an ad just below this critical link
- don't make the link so shouty as it just looks like an ad
Ad
Not ad
